THE IMPORTANCE OF THE HR BRAND IN ORGANIZATIONAL EFFECTIVENESS
Keywords:
Keywords: human resources ,management, HR branding, marketing, promotion.Abstract
Abstract. This research explores the concept of HR branding as an open system, encompassing images, ideas, and perceptions about the organization as an employer. It investigates HR branding as an ongoing activity integrated within the model of interaction between marketing, HR, and PR. The study systematically organizes the goals and tools of HR branding within the dual structure of internal and external HR branding. By examining the objectives and methodologies of HR branding, this research aims to provide insights into its role in shaping organizational reputation and attracting top talent in the labor market.
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