MULTILINGUALISM IN INSURANCE COMMUNICATION: LINGUOCULTUROLOGICAL PERSPECTIVES
Keywords:
Keywords: multilingualism, insurance communication, linguistic diversity, cultural competence, policyholder experience, interpreters and translators, claims processing.Abstract
This study analyzes insurance terminology, exploring economic foundations, real-
world applications, and cross-cultural challenges. It examines ambiguity aversion in
insurance decisions via case studies, addressing diverse consumer profiles and
emphasizing the importance of standardized, transparent practices. The findings offer
valuable insights for professionals, policymakers, and scholars, promoting equitable
global insurance practices.
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