INNOVATION IN THE SERVICE SECTOR
Keywords:
Key words: innovation, service, customer service, technology, digitalization, consumer experience, business model, competitiveness.Abstract
Abstract: This article examines service innovations, covering their impact on various aspects of business and consumer experience. We, the authors, analyze current trends in the development of service innovations, highlighting the key advantages and challenges faced by companies seeking to introduce innovative approaches in the field of customer service. In addition, the role of technology, digitalization and changes in consumer behavior in the formation of innovative service models is considered.
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