RETAIL TURNOVER IN THE DIGITAL ECONOMY SYSTEM
Keywords:
Key words: Retail turnover, digital economy, e-commerce, online platforms, digital marketing.Abstract
Abstract: This article examines the impact of the digital economy on retail turnover. Key aspects of digitalization in retail are discussed, including online platforms, e-commerce, digital marketing and changing consumer behavior. We examine the challenges and opportunities that digital transformation poses for the retail sector, and propose strategies for optimizing retail turnover in the digital economy.
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