PRICING OF CONSUMER GOODS IN A DIGITAL MARKET ECONOMY
Keywords:
Key words: pricing, digital market economy, consumer goods, digitalization, prices, pricing strategies.Abstract
Abstract: This article examines the features of pricing for consumer goods in a digital market economy. In the context of the rapid development of digital technologies and changes in consumer demand, we analyze the impact of digitalization on pricing processes, and also identify the factors that determine product prices. The article examines pricing strategies for digital goods and services and offers recommendations for more effective price management in the digital economy.
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