JAMOATCHILIK BILAN ALOQALAR VA PRNING AHAMIYATI

Authors

  • Ostonova Fotima Zubaydillayevna

Keywords:

Kalit so`zlar: PR, maqsadli auditoriya, PR mutaxassislari, PR kompaniyali, investor, krizis boshqaruvi, jamoatchilik, imij, ijobiy imij, samarali kommunikatsiya, reklama, marketing, brend.

Abstract

      Jamoatchilik bilan aloqalar (Public Relations, PR) zamonaviy biznes va jamiyatda muhim rol o'ynaydi.     PRning asosiy vazifasi tashkilot va uning auditoriyasi o'rtasida ijobiy munosabatlarni o'rnatish va saqlashdir. Ushbu maqolada PRning ahamiyati, uning turli sohalardagi roli, va muvaffaqiyatli PR kampaniyalari haqida so'z yuritiladi. Maqolada turli fakt va dalillar asosida PRning biznes va jamiyatdagi o'rni ko'rsatiladi.

References

"Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron

"The New Rules of Marketing and PR" by David Meerman Scott

"Trust Me, PR is Dead" by Robert Phillips

"Apple: The Inside Story of Intrigue, Egomania, and Business Blunders" by Jim Carlton

"Crisis Communication: Theory and Practice" by Alan Jay Zaremba

Published

2024-07-02

How to Cite

Ostonova Fotima Zubaydillayevna. (2024). JAMOATCHILIK BILAN ALOQALAR VA PRNING AHAMIYATI. ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ, 48(5), 3–5. Retrieved from https://newjournal.org/01/article/view/15456