FACTORS AFFECTING THE HUMAN MIND IN ADVERTISING

Authors

  • Pakirdinnova Sharofat Abdumutalovna
  • Bozorboeva Khusnidakhan Bahromjon kizi

Keywords:

Key words: Advertising, human mind, human psychology, cognitive aspect, emotion, perception.

Abstract

Abstract: Advertising in the business world bombards consumers with large
volumes of information. The psychological impact of advertising information
manifests itself in the processing of advertising messages - feelings, thoughts, possible
solutions that determine certain behavior of the buyer. In one way or another, the
advertising process is involved in information processing events - sensations, feelings,
attention, memory. On the other hand, in the processes of processing advertising
information, a person's reaction to the advertising message, his feelings and emotions,
such as pleasure, self-esteem, envy, understanding and acceptance of it, or rather, the
rejection of what is perceived and understood but not shared is actively involved
content that is not accepted by the consumer.

Published

2023-02-07

How to Cite

Pakirdinnova Sharofat Abdumutalovna, & Bozorboeva Khusnidakhan Bahromjon kizi. (2023). FACTORS AFFECTING THE HUMAN MIND IN ADVERTISING . ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ, 15(1), 93–97. Retrieved from https://newjournal.org/01/article/view/3354