FACTORS AFFECTING THE HUMAN MIND IN ADVERTISING
Keywords:
Key words: Advertising, human mind, human psychology, cognitive aspect, emotion, perception.Abstract
Abstract: Advertising in the business world bombards consumers with large
volumes of information. The psychological impact of advertising information
manifests itself in the processing of advertising messages - feelings, thoughts, possible
solutions that determine certain behavior of the buyer. In one way or another, the
advertising process is involved in information processing events - sensations, feelings,
attention, memory. On the other hand, in the processes of processing advertising
information, a person's reaction to the advertising message, his feelings and emotions,
such as pleasure, self-esteem, envy, understanding and acceptance of it, or rather, the
rejection of what is perceived and understood but not shared is actively involved
content that is not accepted by the consumer.
