DIGITAL MARKETING FOR TOURISM INDUSTRY USING ARTIFICIAL INTELLIGENCE

Abstract

The technology and the internet provide many conveniences for the people. This
article is a study on improving marketing through digital marketing. One area of
knowledge that can be used is Artificial Intelligence (AI) in the system
recommendation section. Through the website, tourism can be introduced to the people
and marketing is enhanced through a recommendation system. In this article, we
propose a recommendation system for tourism websites in Uzbekistan. The data about
developed user interface for website, it will be guideline how to develop a user-friendly
website, and how to develop website that can have a function to improve digital
marketing. Recommendation system was developed based on database concept which
designed used Entity Relationship Diagram (ERD).