MASS MEDIA

Abstract

The rise and current status of black media in America have been documented in
terms of portrayal and employment with some discussion of entrepreneurship in terms
of the traditional media, and new world/environment is developing around
communication technology that is changing the mass media playing field.While
patterns of portrayals, employment, and entrepreneurship have been ingrained in the
traditional media, the task for blacks is to not allpw history to repeat itself and to
become larger players in the developing communications technological environment.
One cloud argue that many of the earlier barriers are becoming less formidable. Orpah
Winfrey, Bill Cosby,Michael Jacson, Whitney Houston, and Eddie Murphy had five of
the positions on the 1994 Forbes magazine list of the 40 richest American entertainers.
Houston replaced the artist formerly known as Prince from the 1993 hosts of their own
television talk shows.