THE ROLE OF INFORMATION TECHNOLOGY IN THE DEVELOPMENT OF E-TOURISM MARKETING: A CONTEXTUAL PROPOSAL
Keywords:
Keywords: Information technology, contextual proposal, e-tourism, tourism industry.Abstract
The Internet and information technology are crucial at all operational, structural, marketing and strategic levels as they facilitate global communication between suppliers, consumers and intermediaries. This paper has examined the main elements of information technology that have influenced and continue to influence the tourism industry. Two issues were chosen to research the travel industry including the development of innovation and its impact on the travel market. In addition, this research focuses on future e-tourism technologies that will affect the traveler's business strategy.
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