THE CONCEPT OF SOFT POWER IN MODERN INTERNATIONAL RELATIONS. DEVELOPMENT OF A SOFT POWER STRATEGY IN THE FOREIGN POLICY OF UZBEKISTAN
Keywords:
Key words: modern international relations, soft power, foreign political goal, culture, political consciousness, new power, foreign policy of Uzbekistan, soft power strategy.Abstract
Abstract. This article discusses soft power theories in modern international relations. Today, various countries are using the concept of soft power to achieve their foreign policy goals. Although the concept of soft power is no longer new in modern international relations, some countries are not able to use its full potential. Soft power is a new form of power that helps control political consciousness through culture. At this point, the development of a soft power strategy in Uzbekistan's foreign policy is one of the most important issues, and this article discusses this issue.
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