OPPORTUNITIES AND CHALLENGES OF DIGITAL MARKETING IN THE DIGITAL ECONOMY

Abstract

Modern digital technologies have infiltrated every person's life and the realm of
socioeconomic connections. A new corporate information infrastructure is emerging
from the ever-changing digital realm. Digital marketing technologies enable businesses
to better traditional marketing approaches and become closer to their customers. Digital
marketing prospects allow you to expand your shop area, establish new modes of
contact, and develop novel ways to advertise your items. This article discusses the
rising issues and potential for digitalizing marketing processes.