ADVERTISMENT IN ENGLISH AND UZBEK LANGUAGES
Keywords:
Key words: market arena, Advertising, advertisements, popular culture.Abstract
The discussion of two forms of linguistic diversity found in Uzbek and English
advertising discourse is presented in this paper. The study's data came from a variety
of free media sources, and some of the observations were corroborated by
sociolinguistic experimental techniques. According to others, the Uzbek advertising
discourse is "creolizing," or absorbing features from other linguistic systems with
which it interacts on the global market scene. All linguistic levels, from lexis and
visuals to pronunciation and grammar, are involved in the creolization process, which
is generally viewed favorably by native Uzbek speakers. The English (British)
advertising discourse is shown to avoid language mixing, but to rely instead on the
regional and social variation of English and to make use of non-standard language
forms, especially in the pronunciation domain.